Yoga Teacher Training Book
Before working on this project, I knew nothing about yoga. Three hundred and thirty nine pages later, now I know a thing or two!
With weeks of collaborating with yoga instructors and brand managers to develop content and complimentary visuals, this instructional guide became extremely detailed. Not only was I involved in the production side of organizing content, designing the layout, creating custom graphics, and proofreading, I was heavily involved in the preliminary planning as well. I outlined our targeted deadlines, coordinated meetings for status updates, detailed asset needs, and helped to plan our marketing strategy for getting students to sign up for this program.
Since this program was entirely new, I consistently reinforced to the team our need to focus on an exceptional user experience. From simple touches such as including branded note-taking pages, to using 3 ring binders so additional worksheets or content could be added as need, we made sure to understand how our audience would be interacting with this guide. The class exceeded the number of anticipated students and will have it’s first graduation in May 2019.
Salon Rebrand Support Materials
As Design + Digital Marketing Coordinator, one of the ongoing projects I was involved in was the creation of supporting materials needed to launch our new salon concepts. This collection of signage is used to educate guests on the salon’s new features, new experiences, and new personality.
For example, the new branding embraces a more fun and playful atmosphere. The new salons now have dedicated “try me” and “tester” stations, so guests can experiment with products before deciding to purchase them.
Social Media Graphics
My ability to blend the integrity of brand standards with the playful side of social media, has lead to many successful social graphics. Below are just a few examples of on-brand, engaging and informative social graphics.
